Progress Mfg. Inc., a leading manufacturer and supplier of hitches and trailer products, has adopted a unilateral Minimum Advertised Price (MAP) policy which applies to all authorized Progress Mfg. Inc. resellers in the United States of America. The MAP Policy was created to protect Progress Mfg. Inc.’s trade reputation as well as the Fastway® and Equal-i-zer® brands and image within the target consumer population. The MAP policy is effective December 3, 2018.
Resellers may advertise the sell of Progress Mfg. Inc. products at or above MAP pricing and sell Progress Mfg. Inc. products at any price they deem appropriate. This policy applies only to advertised prices and does not affect prices a reseller may charge for Progress Mfg. Inc. products. Resellers are free to sell Progress Mfg. Inc. products at any price they choose.
According to Progress Mfg. Inc.’s MAP Policy, “advertise” and “advertisement” include all promotional or pricing information displayed via any type of media including, but not limited to, website pages and banners, social media, emails, blogs, newspapers, catalogs, magazines, flyers, brochures, television, radio ads, billboards, signage, and any other marketing or promotional materials, whether provided online or through broadcast or other media.
The Brand Protection Program website has been created to help answer questions you might have about the Progress Mfg. Inc. MAP Policy. However, if you have additional questions about this policy, please contact the Progress Mfg. Inc. MAP liaison at map@progressmfg.com.